Kevin moved to Nova Scotia in 2019, he had stayed in Lunenburg the previous year and fallen in love with the town and people.  In 2018 he discovered that there was an opportunity to invest in and run a local Bed & Breakfast.

Marketing Content
Kevin was initially only looking for a photographer and through a contact, discovered SME Solutions.  Given the fact that he was a new immigrant and had few existing connections in Nova Scotia, the ability to use all the specialists that SME Business Solutions has on offer was invaluable to the development and implementation of his new entrepreneurial dream.   Kevin used our specialists to create a portfolio of marketing assets such as a virtual tour, interior images and copy.

Bookkeeping
To ensure he met the local accounting standards, Kevin set up his books with the help of Liam Tayler and created month-end processes to ensure that his finances were well-managed.  Bookkeeping tasks were carried out by Nicole Hubley and Kevin was trained in the basics in order to keep his costs in check.

Online Strategy & Design
Taking over a seasonal hospitality business meant that some elements required considerable work to bring them up to the new standards. A strategic evaluation of the entire online offering was required.  Reorganization of the social media accounts, a new website look and feel and incorporation of the new images and virtual tour were required to bring the online presence up to the desired standard using SME Solutions’ Web and Social Media Specialists. www.sailinn.ca

Design & Print
In order to make the most of the content created, Kevin used SME Solutions to design templates, business cards and Rack cards to help promote his business.

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